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Five copywriting errors

You can find the full article here. In summary:

1st error: Writing inwardly

The writer focuses on his own experience with the product, not on what the product can offer to the reader.

2nd error: Burying the lead

To keep the attention of the reader, it is important to sell your message succinctly and put your most important points first.

3rd error: Mediocre meta material

Make intelligent use of meta information which will be picked up by search engines.

4th error: Saying too much

Less is more.

5th error: Weak or no calls to action

Make clear which actions the reader can take.

technical_writing/five_copywriting_errors.txt · Last modified: 2017/03/31 13:38 (external edit)